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On August 15, 2009, Soiree Boutique was a welcomed addition to the ever-trendy SOHO square. The new woman’s store kicked off their grand opening with an all-day sale that began in the morning followed by a private cocktail party later in the evening. The party was catered by Same Fonte of Auburn and Lisa Turner of Trussville. Guests of Soiree were treated to delicious hors d’oeuvres along with beer, wine and cocktails. The owners of the new boutique, Samantha Jones and Sarah Butler, aim to create a casual atmosphere with emphasis on socializing. The store offers a popular selection of dresses, tops and other fashionable items at an affordable price. Soiree will also double as a mini event facility for women of all ages to host social gatherings such as birthday parties, bridal showers and makeovers. The boutique’s goal is to offer a unique blend of fashion and social networking for the woman of Birmingham.