SOCA Fashion Show
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SOCA Clothing previewed their spring collection with a fabulous fashion show at the downtown Wine Loft. The event hosted by 100.5’s Amber drew well over 150 of Birmingham’s hippest, who came to check out what their favorite store had coming for spring and listen to hometown hero Matthew Mayfield. SOCA gave away a pair of designer denim jeans, gift certificates, gift bags with Mario Badescu products, and more! Other giveaways included tickets to the sold-out Ray Lamontagne concert at the Alabama Theater. As one attendee exclaimed about the event, “Beautiful women, cool clothes, and Matthew Mayfield playing for free? This is awesome!”
